How many blunders can you cram into a single promo?

This was a promo that had a series of challenges to overcome. Footage for the promo had to be captured during the shoot for the actual show, which already had a busy schedule, filming two episodes in one day.

Time was against us. The production company asked if the creative could be something simple that could be done in a single set up. Feeling up to the challenge - I wanted to create something a bit more creative to help promote the third season of the show.

Finding out their shooting set up schedule over the day, I was able to storyboard sets ups and make a rough edit - for a proof of concept to show that we could shoot a more complex idea that everyone would be excited by, without hindering the production company’s tight schedule. On reviewing the concept and the boards - the production company approved the new creative. The series ultimately earned stronger viewing figures than the previous season.

Production: Crook Productions
Director: Paul Young
Creative: Pardeep Sahota
Editor: Pardeep Sahota
Design: Michael O'Sullivan & Pardeep Sahota
Storyboard: Pardeep Sahota