Won Silver for Best Social Content Campaign at Clio Entertainment 2021

Won Bronze for Best Copywriting at Clio Entertainment 2021

Won Bronze for Best Integrated Campaign at Clio Entertainment 2021

Won Gold for 360 Campaign: Best Program Promotion at Promax Global Excellence 2021

Won Gold for Documentary or Factual Entertainment: Best Program Promo at Promax Global Excellence 2021

Won Silver for Best Copywriting at Promax Global Excellence 2021

Won Silver for Key Art: Best Copywriting at Promax Global Excellence 2021

Won Silver for Best Voice-Over Performance at Promax Global Excellence 2021

Won Bronze for Best In-House Program Campaign at Promax Global Excellence 2021

Won Gold for Funniest Promo at Promax Europe 2021

Won Gold for Best Use of Copywriting at Promax Europe 2021

Won Gold for Documentary or Factual Programme Spots at Promax Europe 2021

Won Silver for Best Use of Social Media for a Programme at Promax Europe 2021

Won Gold for Best Factual Originated at Promax UK 2020

Won Bronze for Best Campaign at Promax UK 2020

Won Bronze for Best Press & Out of Home at Promax UK 2020

Nominated for Funniest Promo at Promax Global Excellence 2021
Nominated for Social Video at Promax Global Excellence 2021
Nominated for Best Organic Use of Social Media to Promote a Program or Series at Promax Global Excellence 2021
Nominated for Best Integrated Marketing Campaign for a Programme at Promax Europe 2021
Nominated for Best Use of Scriptwriting at Promax UK 2020
Nominated for Best Use of Humour at Promax UK 2020
Nominated for Best Use of Social at Promax UK 2020

Is History Retweeting Itself?

The original brief for this show was to create one twenty second clip based promo. However for this creative, I wanted to think bigger and outside the box. My idea was to create a series of tweets from Henry VIII written in the vernacular of Trump that could extend beyond a single TV promo and become a campaign that covered print and social executions also.

This was a great example of generating a creative campaign beyond the original brief that was then backed by the show’s commissioner, creative director and the director of programming. They supported expanding it to a full TV promo campaign with multiple executions, print media spend to advertise in The Daily Telegraph, Metro (National) and Daily Mail and a social media campaign that involved creating a Henry VIII account to tweet Trump style tweets, to great acclaim. It was a success, BIGLY…bringing in 60% ABC1s!

Covfefe.

Lead Creative: Pardeep Sahota
Creative: Waiel Al-Nour
Creative Director: Alex Norris
Editor: Pardeep Sahota
Design: Phil Feeney & Christelle Hokayem
Sound: Joshua Younger
Voiceover: Lewis Macleod
Production: James Botting & Ioni Beresford-Cole